Villemot: A painterly elegance, where artwork trumps commercial primitivism. Bernard Villemot, is described by Thierry Devynck as the ” le plus peintre”, the most painterly poster designer of the post WW2 period . Driven by his own personal style, he fought to overcome the commercial necessities that tend to give aesthetic expression a secondary role in advertising. Coming from a well-heeled upper class background Villemot saw himself foremost as a painter, inspired by the work of Henri Matisse and on a different level Georges Mathieu.
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