Australian Qantas Original Posters!

Qantas Travel posters
Harry Rogers was one of the most important Australian graphic designers of the twentieth century, and his long partnership with Qantas gave us some of the most recognisable vintage travel posters ever produced in this country. From the early 1950s through to the mid 1980s he helped shape the airline’s visual identity, borrowed the clean logic of Swiss design, and created a much loved series of screen printed posters celebrating Qantas’ first flights around the world. The originals are now sought after by collectors for their craft, their optimism, and their place in Australian design history.

New Guinea Qantas
Who Was Harry Rogers
Harry Rogers was born in 1929 and trained at East Sydney Technical College, a school that turned out a whole generation of gifted Australian commercial artists. He arrived at design by way of animation, and that background never really left him. You can see it in the way his posters seem to move. Figures are pared back to their essentials, colour carries much of the story, and every shape looks placed on purpose. Rogers knew how to catch a viewer’s eye and then lead it exactly where he wanted, which is the quiet skill that separates a memorable poster from one you walk straight past.
Across a career that ran for more than three decades, he became one of the most respected designers working in Australia. Qantas was the thread that held much of that career together. In the mid 1960s he designed the airline’s logo font, and he kept coming back to the brand year after year, producing poster series from the early 1950s right through to 1985. Very few designers get to shape a single client’s public image for that long, and fewer still manage it with such a steady hand.

The Swiss Influence
To understand why the posters look the way they do, it helps to know what was happening in graphic design at the time. After the Second World War, a group of Swiss and German designers developed what became known as the International Typographic Style, or simply Swiss design. The idea was to strip communication back to what was essential. Out went fussy decoration and ornament. In came modular grids, generous white space, asymmetrical layouts and clean sans serif type.
Rogers absorbed those principles and made them feel warm rather than clinical. He used the grid to bring order, then broke the symmetry to create energy. He leaned on a limited palette so that a single strong colour could do the work of a dozen. The result is design that reads clearly from across a room, which is exactly what a travel poster in a shop window or a ticketing office needed to do. Clarity was not a stylistic choice for him so much as a practical one.
The Round the World Posters
In 1958 Qantas became one of the first airlines in the world to offer a service that circled the globe, a genuine milestone for a national carrier from the other side of the planet. Rogers marked the occasion with a series of animal themed travel posters that have become some of his best known work. Each one was screen printed, and each carried a small Constellation aircraft tucked into the upper right corner, a neat signature that tied the series together.
The destinations read like a map of postwar wanderlust. New Guinea, Singapore, Australia and Hawaii all featured, each rendered through a bold central motif rather than a literal photograph of a landmark. This was clever thinking. A single strong image invites the imagination in a way that a crowded travel snapshot never quite manages. The posters sold a feeling of adventure and possibility, which is really what air travel represented in those years.
Why the Originals Are Worth Having
There is a real difference between an original screen printed poster and a later reproduction, and collectors can usually spot it. Screen printing lays down ink in thick, even layers, so the colours have a depth and a slight texture that flat modern printing cannot copy. Hold an original in good light and you can see the craft in it. That physical quality, combined with the age and relative scarcity of surviving examples, is a large part of why these posters hold their value. If you plan to hang one, it is worth talking to the gallery about framing, which protects the paper and shows the design at its best.
They also capture a specific moment. This was the era when flying still felt glamorous, when a trip overseas was an event to be dreamed about for months. Rogers understood that mood and designed for it. Owning one of his Qantas posters is a way of holding on to that optimism, and of owning a small piece of Australian design history at the same time.
Where to See Them
Letitia Morris Gallery holds a selection of original Harry Rogers Qantas travel posters, available to view and to purchase. The gallery is based in Melbourne at 1158 High Street, Armadale. If you have any affection for mid century design, or simply for the golden age of travel, they are well worth seeing in person, where the colour and the print quality really come to life. To check current availability or arrange a viewing, get in touch with the gallery.