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  • Hanns Lohrer and Porsche

    “The Perfect Sporting Partner” series was created by the oft-forgotten Stuttgart graphic designer, Hans Lohrer. Literature on Lohrer is quite thin, yet he played a pivotal role in the visual appearance of the Porsche brand during the 1950s and 1960s. As Porsche’s first “advertising designer”, Lohrer carefully guided the company’s message through visual marketing, and firmly established what the Porsche brand identity would become.

    In Loher’s compositions for Porsche, status symbols often take center stage–a riding saddle, a set of golf clubs, hunting rifles, a shapely leather glove, a couture bag, a well groomed dog–these are all things that seem to indicate a certain luxury, exclusivity, and elegance–all attributes that Porsche’s are known for today.

    Instead of a product-focused approach highlighting the vehicles’ specific performance and engineering attributes, he showed Porsches in the context of recreation, leisure, fashion, fun and luxury, in doing so elevating the sense of the owner’s status, as well as that of the vehicle itself.

    Lohrer’s 1961 poster depicting a Porsche 356B alongside a pair of skis and a fur hat achieves that brand message. The image makes one think of Sean Connery in the James Bond era. It’s refined, exclusive, self-confident, slightly cheeky and, most of all, highly desirable. 

    Enquire today.

  • Les Amoureux de Raymond Peynet

    “Les Amoureux”, translated as “The Lovers”, were expressive of the mood of France in the post-war period of the 1950s. These two charming, whimsical characters – the little poet, immaculately dressed, adorned with a bowler hat and accompanied by his lady friend – reminded the world that France was for lovers.

    Created by Raymond Peynet, artist and designer, these characters had a simple way of amusing, and communicating with, everyone. From America to Japan, many people had their first idea of France from a Peynet drawing, reduced to fit into a magazine ad for chocolate or aperitifs. In those miniature vignettes, everything essentially French would be there: the mansard roofs, cafes, kiosks and a flutter of doves – all nestled behind the couple, hand-in-hand.

    They became so popular that Air France adopted them as a campaign symbol and Pierre-Jouet had them giggling over shared champagne (which we have several posters of).

    Perrier-Jouet Champagne Peynet Original Vintage Poster

    In 1996, Denise, his wife of 66 companionable years, died. Peynet drew no more, and his health declined. Their daughter, Annie, said her mother and father were Les Amoureux, the perfect couple: ‘He was a very loveable man, who spent his whole life talking about love.’

    See our whole collection here.

  • Giant Bally Orange

    The Giant Bally Orange

    The spectacular Bally Orange in billboard size 210x320 cm. Designed in 1967 by Bernard Villemot the pioneer of french posters. We are thrilled to feature this incredible poster in the gallery's window. In this blog post we will review Bernard Villemot's poster path.

    Who is Bernard Villemot ?

    Bernard Villemot (1911–1989) was a prominent French graphic artist known for his iconic and innovative poster designs. His work, characterized by bold colors, simplicity, and a keen focus on visual impact, has left a lasting legacy in the world of advertising. While Villemot created posters for various brands, some of his most famous works include:

    1. Orangina (1953): Perhaps one of Villemot's most recognized and celebrated posters, the Orangina advertisement features a minimalist design of an orange pierced by a straw. This image became synonymous with the brand and is a classic example of Villemot's ability to distill a message to its most essential elements.
    2. Bally (1982): Villemot designed several posters for the luxury Swiss shoe and fashion brand Bally. While the specific details of each Bally poster may vary, Villemot's signature style likely involved vibrant colors, clean lines, and a focus on showcasing the elegance and sophistication of Bally's products.
    3. Perrier (1951): Villemot created several posters for the mineral water brand Perrier. One of his notable Perrier posters features a stylized woman in a red swimsuit holding a bottle of Perrier, emphasizing the refreshing nature of the beverage.
    4. Air France (1963): Villemot designed a series of posters for Air France, emphasizing the glamour and excitement of air travel. One of his notable Air France posters features a stylishly dressed woman in a red hat against a blue sky, capturing the allure of jet-setting.
    5. Bic (1963): Villemot created memorable posters for Bic, the stationery and lighter company. His Bic posters often featured simple yet impactful images, such as the well-known Bic pen and lighter advertisements.
    6. SNCF (French National Railway, 1975): Villemot's SNCF posters showcased the efficiency and convenience of train travel. One notable poster features a train emerging from a tunnel, symbolizing the speed and connectivity of the railway system.

    Villemot's approach to poster design involved distilling complex messages into visually striking and memorable images. His work has been praised for its timeless quality and its ability to communicate a brand's essence with clarity. Villemot's posters are not only celebrated for their advertising effectiveness but also for their artistic merit, contributing to his status as one of the most influential graphic artists of the 20th century.

  • New September Arrivals

    Experience Australia

    We are fortunate to have recently acquired several Australian travel posters from the 1930s that demonstrated the growing awareness of Australia through icons such as fishing, beach culture, the great barrier reef, and aboriginal artistry.

    New Posters

    After months of European travels that involved countless hours working with private collectors, vintage poster dealers and enthusiasts, we are excited to share a catalogue of newly sourced vintage posters.

    View Snoopy Posters 

  • New Australian Posters

    The Gallery is thrilled to receive four very sought after Australian posters, including three from Gert Sellheim.

    Gert Sellheim is considered one of the most significant graphic artists working during the ‘golden era’ of Australian poster design in the 1930s.
    Artists commissioned by the Australian National Travel Association (ANTA) such as Sellheim, James Northfield, Percy Trompf and Douglas Annand created distinctly modern images of the Australian landscape and city life to promote to the world. Sellheim’s most famous poster, Australia surf club, is one of the works commissioned by ANTA.

    View our full collection of Australian original vintage poster, please click here 

    Australia Great Barrier Reef Queensland Original Vintage Poster

    Selling ‘Australia’ to the world, this poster designed by Gert Sellheim depicts the natural wonder of the Great Barrier Reef, in Queensland. This is a rare poster from 1937, and a contemporary design for that period. Gert Sellheim moved to Melbourne in 1930 where he set up his own architectural practice. He soon began to design and exhibition his posters, eventually moving on to design the logo for Qantas airways.

    Corroboree Australia Original Vintage Poster

    In this poster, ‘Corroboree Australia’, Sellheim incorporates and references the art and culture of the Aboriginal people of Australia. The design depicts the Arrente people of Central Australia, wearing painted ceremonial body decorations and headdress. This is a striking and modern design from 1934.

    Australia Surf Club Original Vintage Poster

    Here Gert Sellheim uses an 'Art Deco' typographie and demonstrates a classic life saving rescue exercise. One of his most famous poster design.

    Victoria Australia Original Vintage Poster

    For the victorian fishermen, this is a vintage poster that is rare to find. VICTORIA "The place to start a fish story!", this is an original poster from the 1950's advertising Victoria as a destination and fishing spot. This poster has been mounted on linen, the condition is excellent.

    View our full collection of Australian original vintage poster, please click here 

     

  • Prisunic Posters

    View our full collection of Prisunic original vintage poster, please click here 

    Prisunic, the former French retail chain, had used various advertising strategies to promote its products and stores, including the use of posters.

    PRISUNIC Friedemann Hauss Original Vintage Poster

    During its heyday, Prisunic likely employed poster advertising as a common method to attract customers and create brand awareness. These posters would have been strategically displayed in prominent locations, such as in their stores, on billboards, or at other high-traffic areas, to capture the attention of potential shoppers.

    prisunic posters in metro

    The posters designed to advertise Prisunic would have likely featured visually appealing graphics, vibrant colors, and compelling messages to convey the brand’s offerings and promotions effectively. They may have showcased the variety of products available at Prisunic, highlighted special discounts or sales, or emphasized the store’s unique selling points.

    Prisunic collection posters

    In 2021 the Musée des Arts Décoratifs celebrated the history of design for all through two of the largest retailers of everyday objects that have succeeded in democratizing design: Prisunic then Monoprix. The exhibition “Design for all: from Prisunic to Monoprix, a French adventure” traces in the permanent collections of the museum, through more than 500 works (furniture, objects and advertising posters), this creative and committed adventure, which summarizes the slogan that has become cult: “The beautiful at the price of the ugly”

    View our full collection of Prisunic original vintage poster, please click here 

     

  • Jean Widmer – Swiss Graphic Artist

    View our full collection of Jean Widmer’s original vintage poster, please click here 

    Jean Widmer (1930-2014) was a Swiss graphic artist who made significant contributions to the field of graphic design. Associated with the influential Swiss design movement, he played a crucial role in shaping Swiss graphic design and typography. Widmer’s work included a wide range of projects such as book covers, posters, corporate identities, and signage systems. His designs were characterized by simplicity, precision, and clarity, reflecting the principles of the Swiss Style. Widmer’s compositions featured clean lines, sans-serif typography, and a sense of balance and order. He was known for his meticulous attention to detail and his ability to create visually harmonious and functional designs. 

    Jean Widmer created a diverse and noteworthy body of work in the form of posters. His posters were highly regarded for their strong visual impact and effective communication. He also designed the very famous logo for the Center of Pompidou modern museum of art in Paris. Below are 3 of Letitia’s Morris Gallery most recent acquisition of Widmer’s original vintage posters.

    Throughout his career, Widmer designed posters for various clients and events, including cultural institutions, exhibitions, and performances. His posters were characterized by their clarity, visual appeal, and effective communication of information. Widmer’s skillful use of design elements, such as color, typography, and composition, allowed his posters to stand out and make a lasting impression.

    View our full collection of Jean Widmer’s original vintage poster, please click here 

     

  • Hommage to Boris Bucan

    One of Croatia’s greatest 20th century artists, best known for his 70s-80s billboard posters for the Croatian National Theater, has died aged 77. His most iconic work, held by MoMA, is the poster for a 1982 production of Stravinsky’s Firebird (Petrushka). Letitia Morris Gallery is thankful to have in possession one of the largest collection of his work.

    Bućan’s posters are characterized by vibrant colors, bold shapes, and surreal imagery. He gained recognition for his collaboration with the theatre group “Theatre ITD,” creating posters that captured the essence and themes of their performances through imaginative and symbolic visuals.

    Among his most renowned works is the “Fascinantno” (Fascinating) series, crafted during the 1980s. These posters featured fragmented compositions with vibrant colors, using a collage-like technique that combined animals, body parts, and everyday objects to create captivating and enigmatic designs.

    In addition to his poster designs, Bućan has explored other artistic mediums like painting and sculpture. His artworks have been exhibited in galleries and museums worldwide, and he has received numerous prestigious awards for his contributions to graphic design.

    Boris Bućan’s legacy lies in his ability to inspire and captivate audiences with his visually impactful and innovative designs. His posters continue to leave a lasting impression on the art community, reflecting his artistic ingenuity and unique approach to storytelling through graphic art.

    Bućan’s work exemplifies the power of graphic design to transcend boundaries and communicate ideas in a visually captivating manner. His posters are a testament to his creative vision and have solidified his place as a notable figure in the world of graphic design, leaving an indelible mark on the art world as a whole.

    View our full collection of Boris Bucans’ work here 

     

  • Fix-Masseau for Philips

    The 1950s ushered in a period of tremendous growth in the development of consumer electronics, with Philips being one of the largest manufacturers of such devices. During the 1950s, Philips became a household name through the production and marketing of their radios, record players and televisions. With such a large collection of appliances, Philips commissioned dozens of European artists to promote their new product lines. Artists included the likes of A.M Cassandre, Hervé Morvan, Jean Colin and many more. Yet, the most exceptional poster was produced by Pierre Fix-Masseau for the Philips transistor radio.

    The image advertises one of the new transistor radios that were trending at that time, accompanied by the enjoyment of using the product at the beach. The poster evokes a sense of fun and relaxation, it is incredibly effective at attracting an onlookers eye with its rich yellow and detailed figures. The poster is reflective of Fix-Masseau’s artistic philosophy: ‘be simple, be direct, and use a universal language’.

    Fix-Masseau began his career as an apprentice to master Art Deco designer A.M. Cassandre, for whom he worked for from 1926 to 1928. This experience greatly impacted Fix-Masseau, who returned regularly to the geometry of his early Art Deco posters, but gradually moved away from this style to adopt one more of great simplicity. Although it can be said, Cassandre’s interest in foreshortening, heightened focal points, and flattened planes can be seen in Fix-Masseau’s works. Fix-Masseau combined Cassandre’s influence with his own mastery of perspective and intricate detail to create his own, distinctive style.

    If you are interested in this poster, please get in contact.

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