Savignac did not take himself seriously either, and was bemused when late is his life his posters transitioned into the art space. When asked what he thought of today’s advertising, Mr. Savignac replied with his trademark wit: ”The first man to compare a woman to a rose was a genius, the second an imbecile.”
He claimed that his career began in 1949 with the poster, Monsavon Au Lait. “I simply thought of a cake of soap for Monsavon, and a cow for the milk,” he said. With a comic picture of a cow, it’s udders emptying themselves into a bar of soap, he made a visual scandal – and he went on making them well into his 90s.
