Evergreen – Join the Underground

Grove Press publisher Barney Rosset began Evergreen Review in 1957 as a literary quarterly featuring the likes of Sartre, Camus and Beckett as well as American poets Lawrence Ferlinghetti and Jack Kerouac. By 1966, the publication had increased its frequency and become a voice of political iconoclasm, so graphic designer John Alcorn refreshed its look, dropping “review” from the title in the process. Heralding the redesign was a new advertising campaign : “Join The Underground.” Here, a poster for the February 1967 number utilizes cover artwork by noted illustrator and satirist Tomi Ungerer: a coolie-hatted image of Uncle Sam, sunk in the quagmire of Vietnam and displeased with the face he presents to the mirror. – Rennert’s Gallery