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New Australian Posters
The Gallery is thrilled to receive four very sought after Australian posters, including three from Gert Sellheim.
Gert Sellheim is considered one of the most significant graphic artists working during the ‘golden era’ of Australian poster design in the 1930s.
Artists commissioned by the Australian National Travel Association (ANTA) such as Sellheim, James Northfield, Percy Trompf and Douglas Annand created distinctly modern images of the Australian landscape and city life to promote to the world. Sellheim’s most famous poster, Australia surf club, is one of the works commissioned by ANTA.View our full collection of Australian original vintage poster, please click here
Selling ‘Australia’ to the world, this poster designed by Gert Sellheim depicts the natural wonder of the Great Barrier Reef, in Queensland. This is a rare poster from 1937, and a contemporary design for that period. Gert Sellheim moved to Melbourne in 1930 where he set up his own architectural practice. He soon began to design and exhibition his posters, eventually moving on to design the logo for Qantas airways.
In this poster, ‘Corroboree Australia’, Sellheim incorporates and references the art and culture of the Aboriginal people of Australia. The design depicts the Arrente people of Central Australia, wearing painted ceremonial body decorations and headdress. This is a striking and modern design from 1934.
Here Gert Sellheim uses an 'Art Deco' typographie and demonstrates a classic life saving rescue exercise. One of his most famous poster design.
For the victorian fishermen, this is a vintage poster that is rare to find. VICTORIA "The place to start a fish story!", this is an original poster from the 1950's advertising Victoria as a destination and fishing spot. This poster has been mounted on linen, the condition is excellent.
View our full collection of Australian original vintage poster, please click here
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Prisunic Posters
View our full collection of Prisunic original vintage poster, please click here
Prisunic, the former French retail chain, had used various advertising strategies to promote its products and stores, including the use of posters.
During its heyday, Prisunic likely employed poster advertising as a common method to attract customers and create brand awareness. These posters would have been strategically displayed in prominent locations, such as in their stores, on billboards, or at other high-traffic areas, to capture the attention of potential shoppers.
The posters designed to advertise Prisunic would have likely featured visually appealing graphics, vibrant colors, and compelling messages to convey the brand’s offerings and promotions effectively. They may have showcased the variety of products available at Prisunic, highlighted special discounts or sales, or emphasized the store’s unique selling points.
In 2021 the Musée des Arts Décoratifs celebrated the history of design for all through two of the largest retailers of everyday objects that have succeeded in democratizing design: Prisunic then Monoprix. The exhibition “Design for all: from Prisunic to Monoprix, a French adventure” traces in the permanent collections of the museum, through more than 500 works (furniture, objects and advertising posters), this creative and committed adventure, which summarizes the slogan that has become cult: “The beautiful at the price of the ugly”
View our full collection of Prisunic original vintage poster, please click here
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Jean Widmer – Swiss Graphic Artist
View our full collection of Jean Widmer’s original vintage poster, please click here
Jean Widmer (1930-2014) was a Swiss graphic artist who made significant contributions to the field of graphic design. Associated with the influential Swiss design movement, he played a crucial role in shaping Swiss graphic design and typography. Widmer’s work included a wide range of projects such as book covers, posters, corporate identities, and signage systems. His designs were characterized by simplicity, precision, and clarity, reflecting the principles of the Swiss Style. Widmer’s compositions featured clean lines, sans-serif typography, and a sense of balance and order. He was known for his meticulous attention to detail and his ability to create visually harmonious and functional designs.
Jean Widmer created a diverse and noteworthy body of work in the form of posters. His posters were highly regarded for their strong visual impact and effective communication. He also designed the very famous logo for the Center of Pompidou modern museum of art in Paris. Below are 3 of Letitia’s Morris Gallery most recent acquisition of Widmer’s original vintage posters.
Throughout his career, Widmer designed posters for various clients and events, including cultural institutions, exhibitions, and performances. His posters were characterized by their clarity, visual appeal, and effective communication of information. Widmer’s skillful use of design elements, such as color, typography, and composition, allowed his posters to stand out and make a lasting impression.
View our full collection of Jean Widmer’s original vintage poster, please click here
