| Artist | Leonetto Cappiello |
|---|---|
| Year | 1902 |
| Dimensions | 100x140cm |
| Condition | Good |
| Format | Linen backed |
Pur Champagne Cappiello
AUD$10,000.00
In stock
Cappiello’s first design for this drink was titled “Elixir Peruvien”, but the product likely never reached the stage of commercialization.
Not wanting to waste a good design, Vercasson sold it to champagne producers from the Damery–Épernay region.
In a promotional letter used by Vercasson in 1903, the director of the Champagne Association stated that this poster was “perfect” because it “clearly conveys the joyful spirit” of those who drink Champagne.
text from JRennert Cappiello
