Bally was founded in Switzerland in 1851 by Carl Franz, and it was his vision to create footwear using the finest leather with innovative craftsmanship, to create a style of shoe with strong elements of functionality and contemporariness. Bally shoes epitomised elegance, using signature high-quality leather for comfort and design, along with minutely detailed construction.
The Bally shoe vintage posters which are part of the Letitia Morris collection date from the late 1960’s up until the mid 1980’s. Some of these designs are unmistakably recognisable; in 1969, the renowned graphic artist, Bernard Vilemot, designed exclusive campaigns for Bally, including Baly Tango, Bally Lotus, Bally Kick, Bally Blonde and Bally Orange to list a few. Gid Raymond who created ‘Bally Gid’ and ‘Bally Gid Femme’, Alain Gauthier, Fix- Masseau and Roger Bezombes also created stricking designs for the show company, each artist bringing with them their own unique vision and style to represent the company.